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Platform Benefits

Global Identity and Verified Trading History

Through blockchain based identities and verified trading histories, the Ethitrade platform enables micro, small and medium enterprises (MSMEs) greater:

  • Access to export markets
  • Access to capital
  • Supply chain pricing transparency

Product Traceability and Assurance

Through increased supply chain transparency (drawing on manual or automatically captured data), the Ethitrade platform delivers:

  • Product assurance for the end customer
  • The opportunity for producers to charge a higher price for their products
  • Streamlined compliance with certification bodies and customs processes

Business and Market Insights

By collecting data from sufficient businesses within a given supply chain, the Ethitrade platform enables:

  • Businesses to benchmark their performance against industry averages
  • The identification of unusual patterns of behaviour
  • Regulator insight into overall market performance and modelling of potential future industry shocks

Certification Support

By streamlining data capture and reporting, the Ethitrade platform helps to:

  • Reduce the time taken to apply for certifications
  • Automate required reporting for certification maintenance
  • Provide greater transparency around certification compliance

Augmented Reality (AR)

Through the inclusion of augmented reality (AR) content, the platform enables:

  • Rich product stories that help consumers to engage with producers
  • The building of emotional brand connections
  • Dynamic engagement
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