Consumers are increasingly demanding more information and seeking assurances that the food they consume is safe and ethically produced. However agricultural producers in Vietnam’s dragon fruit sector struggled to provide this level of information in a provably authentic way.
The Asia Foundation (TAF) engaged Ethitrade to establish a blockchain-based identity and proof-of-provenance platform. This project was designed to enhance Vietnam’s brand in relation to dragon fruit, empower micro, small and medium enterprises (MSMEs), as well as provide consumers with valuable information from point of origin to point of consumption (including food safety information).
Farmers, traders and exporters are able to use a simple mobile interface to enter transactions and upload certifications with data then recorded on the blockchain. Consumers in Australia can then scan a QR code to view the journey of that piece of fruit through the supply chain.
By digitally tracking produce from farm to plate, the Ethitrade platform provides consumers full access to relevant information and allows supply chain participants greater insight into their business performance